PROMOTION ACROSS MULTIPLE CHANNELS
It used to be that simply writing blog entries was enough to be successful on the internet, but that is no longer the case. These days, you must also invest in other marketing channels such as SEO, email marketing, and social media.
As a result, cross-channel promotion will be a dominant blogging trend in 2023. This marketing strategy connects all of your marketing channels and unifies their plans, data, and goals.
This is distinct from multi-channel marketing, which employs multiple channels to acquire customers. However, in this case, each channel operates separately. In contrast, cross-channel promotion employs all channels to deliver the same message at the same time.
How do you do it?
The initial requirement is a Customer Data Platform. CDPs can assist in unifying, consolidating, and organising customer data from all of your channels in one location. Bloomreach, Insider, and Segment are some interesting choices to look into.
Following that, you can perform micro-segmentation and group your audience based on various demographic facts, traits, and purchasing behaviours. This can assist you in hyper-personalizing your content and marketing channels in order to meet prospects where they are in their journey.
You can, for example, begin emails with a reader’s name, tailor the mailing frequency to their preferences, create material that addresses their needs, and otherwise cater to what your audience is searching for. This type of personalisation is a terrific method to stand out in an environment as crowded as the online arena.
